Job Description
The Go-to-Market Operations (GTM Ops) Lead is responsible for executing consumer GTM initiatives with speed, discipline, and operational excellence. The role focuses on driving traffic, improving funnel conversion, and generating high-quality leads through hands-on campaign execution and close collaboration with Online and Channel teams.
This role owns execution levers that directly feed into acquisition outcomes, ensuring GTM plans are delivered accurately, efficiently, and at pace.
Key Responsibilities
1) GTM Execution & Orchestration
· Own day-to-day orchestration of consumer GTM initiatives, ensuring timely and accurate execution
· Coordinate with Online, Channel, and agency teams to ensure GTM readiness across journeys, assets, and tracking
· Support rollout of campaigns, pilots, and initiatives with speed and execution discipline
2) Funnel & Conversion Optimisation
· Work closely wi...