Global Media Lead (Barcelona)

Full-time Gestión y operaciones, Informática y tecnología

Hybrid – Agency: Havas Media Group Spain.

Mission & Responsibilities

Media Experience best practices

• Lead & embody the Mx excellence.
• Champion Havas unique approach to “media planning +” in the form of Mx -emphasizing media experience versus media planning which includes connection, context and content.
• Work closely with data and strategy communities as well as client leadership and specialists’ teams.
• Build Media Guidelines for all Markets.
• Build relationships with creative/content stakeholders and key media owners to ensure optimized and innovative Mx recommendations.
• Contribute to the client satisfaction.
• Ensure optimal Mx delivery.
• Ensure audience planning and data integration from Mx brief to Mx measurement.

Media Experience ownership

• Create optimal Mx, defined as Connection x Context x Content.
• Work with Audience Architect to develop the growth t...