Job Description
Position Overview
The GEO Strategy Manager is responsible for developing and implementing Pfizer China's Generative Engine Optimization (GEO) strategy, ensuring the company's brands, products, and healthcare information are accurately, prominently, and compliantly represented across AI-powered search and discovery platforms — including large language model (LLM)-based search engines, generative AI assistants, and emerging digital health discovery tools. Reporting to the GTMx Solution Lead for Commercial AI Innovation, this role pioneers a cutting-edge commercial discipline at the frontier of AI and pharmaceutical marketing, enabling Pfizer China to lead in AI-era brand visibility, healthcare professional engagement, and patient reach.
Key Responsibilities
GEO Strategy Development