First-Party Data & Retail Media Manager
PepsiCo
FULL_TIME
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Location
İstanbul, İstanbul, Turkey
Posted
June 29, 2026
Job Description
Overview
Responsibilities
Own and support KazandiRio user growth agenda (download & retention) through
performance campaigns Plan and execute digital campaigns across Meta, Google and TikTok together with media
agency Contribute to eCommerce media activities, including collaborative ads and partner campaigns Work on 1st party data initiatives, including audience creation, segmentation and activation Support data enrichment efforts ...
Are you passionate about digital growth, data and media?
We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6-
month maternity leave cover, working at the intersection of performance marketing, 1st party data
and retail media.
This is a great opportunity to gain exposure to one of the most advanced consumer data
ecosystems in FMCG, working with local and global teams, leading platforms and key retail
partners.
Responsibilities
performance campaigns
agency