Location
ottawa, on, Canada
Posted
July 12, 2026
Job Description
Drive customer engagement and retention as the Ecommerce Lifecycle Marketing Lead at Italist. This full-time, remote role focuses on enhancing customer loyalty and optimizing marketing channels.
In this pivotal role, you will lead lifecycle marketing efforts for Italist, a luxury fashion marketplace. Your mission includes owning email campaigns, improving repeat purchase rates, and enhancing customer re-engagement strategies. You will work directly in Klaviyo and Shopify, ensuring that all marketing initiatives resonate with luxury consumers and yield measurable results.
Key Responsibilities:
• Manage end-to-end email program in Klaviyo
• Improve retention and re-engagement rates
• Relaunch the loyalty program for luxury clients
• Personalize campaigns using customer data
• Oversee owned social media strategies
Requirements:
• Experience in lifecycle or CRM marketing
• Hands-on expertise in Klaviyo and Shopify
• Proven success in email marketing analyti...
In this pivotal role, you will lead lifecycle marketing efforts for Italist, a luxury fashion marketplace. Your mission includes owning email campaigns, improving repeat purchase rates, and enhancing customer re-engagement strategies. You will work directly in Klaviyo and Shopify, ensuring that all marketing initiatives resonate with luxury consumers and yield measurable results.
Key Responsibilities:
• Manage end-to-end email program in Klaviyo
• Improve retention and re-engagement rates
• Relaunch the loyalty program for luxury clients
• Personalize campaigns using customer data
• Oversee owned social media strategies
Requirements:
• Experience in lifecycle or CRM marketing
• Hands-on expertise in Klaviyo and Shopify
• Proven success in email marketing analyti...