E-Commerce Lead
H&M
Job Description
WHAT YOU'LL DO
As a E-Commerce Lead, you play a key role in driving digital commercial growth by planning and executing daily product exposure on .com and the app. In close collaboration with E-com, Experience, and Customer Activation teams, you will leverage your e-commerce background and online merchandising expertise to ensure the offer is relevant, visible, and aligned with commercial priorities. Your focus will be on optimizing the end‑to‑end digital shopping journey and using customer behavior insights to drive strong commercial results.
Your main responsibilities:
Product Exposure Analysis & Execution
Publish inspiring content on .com and the app according to the QCP and in strict alignment with the Marketing calendar.
Manage day-to-day execution of product exposure and optimize product ranking, including the implementation of deals and...