E-Commerce Executive

Coty

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Shanghai, Shanghai, China
Posted
June 06, 2026

Job Description

RESPONSIBILITIES

The role reports to Social E-commerce Manager.

Your focus:

  • Develop and implement KOL screening strategies tailored for Coty luxury beauty brands, ensuring alignment with brand positioning, target audience and business objectives.

  • Leverage existing KOL network and industry resources to establish and maintain connections with suitable live streamers, drive cooperation negotiation and partnership execution.

  • Manage and nurture strong relationships between Coty brands and KOLs, safeguard brand interests, cooperation terms and campaign benefits throughout collaboration.

  • Organize regular workshops and communication sessions to exchange insights between brand side and KOL ecosystem, share market trends, platform updates and performance feedback.

  • Ensure Coty brands stay adaptive and competitive in the live streaming ecosystem by tracking industry dynamics and optimizing cooperation models accordingly.
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    Job Details

    • Job Type
      Full-time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      June 06, 2026
    • Application Deadline
      July 16, 2026