Location
Sussex, WI, United States
Posted
July 27, 2026
Job Description
**We believe power is a promise - a shared commitment to be there for others when it matters most.**
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
We are seeking an experienced and strategic leader to fill the role of Director, Lifecycle Marketing for Generac’s Commercial and Industrial business. As a key member of our CRM marketing team, you will drive our B2B Marketing transformation by developing and executing customer-centric omnichannel journeys and proactive lead generation to drive business growth and enhance the engagement of buying influencers across marketing channels. The ideal candidate will have B2B lifecycle marketing experience including vertical marketing strategy development, use of ABM tools, and demonstrated partnership across Marketing and Sales.
**Key Responsibili...
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
We are seeking an experienced and strategic leader to fill the role of Director, Lifecycle Marketing for Generac’s Commercial and Industrial business. As a key member of our CRM marketing team, you will drive our B2B Marketing transformation by developing and executing customer-centric omnichannel journeys and proactive lead generation to drive business growth and enhance the engagement of buying influencers across marketing channels. The ideal candidate will have B2B lifecycle marketing experience including vertical marketing strategy development, use of ABM tools, and demonstrated partnership across Marketing and Sales.
**Key Responsibili...