Digital - Senior Manager/Manager, Customer Insights

Aritzia

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Apply Now
Location
Vancouver, British Columbia, Canada
Posted
June 27, 2026

Job Description

THE ROLE

As the Senior Manager/Manager, Customer Insights you will lead the team to:

  • Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
  • Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
  • Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
  • Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.
  • Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.
  • Leverage customer research, data, and feedback (e.g., surveys) to inform ...

    • Job Details

    • Job Type
      Full time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      June 27, 2026
    • Application Deadline
      August 06, 2026