Location
Remote, Remote, South-Africa
Posted
July 12, 2026
Job Description
PURPOSE
In this role, you will be responsible for driving the overall digital strategy to maximize user engagement, website traffic, and ultimately, omnichannel performance, including e-commerce conversion rates and in-store traffic/sales. This involves hands‑on campaign creation, execution, and management across all digital channels, including social media, Google, and PEP’s websites. A core function will be to continuously analyze performance metrics (such as site traffic, engagement, and conversion data), using these insights to optimize content effectiveness, implement A/B testing, digital media targeting, audience segmentation, and champion a 'test and learn' approach to enhance the customer's digital user experience and achieve key marketing and sales objectives.
KEY RESPONSIBILITIES
Team Leadership: Lead, mentor, and manage a small team of digital specialists, setting performance goals, conducting reviews, and fostering professional development.
Traffic & Engagem...
In this role, you will be responsible for driving the overall digital strategy to maximize user engagement, website traffic, and ultimately, omnichannel performance, including e-commerce conversion rates and in-store traffic/sales. This involves hands‑on campaign creation, execution, and management across all digital channels, including social media, Google, and PEP’s websites. A core function will be to continuously analyze performance metrics (such as site traffic, engagement, and conversion data), using these insights to optimize content effectiveness, implement A/B testing, digital media targeting, audience segmentation, and champion a 'test and learn' approach to enhance the customer's digital user experience and achieve key marketing and sales objectives.
KEY RESPONSIBILITIES
Team Leadership: Lead, mentor, and manage a small team of digital specialists, setting performance goals, conducting reviews, and fostering professional development.
Traffic & Engagem...