Digital Marketing Specialist – Analytics and Web
Wolters Kluwer
Job Description
About the Role
As a Digital Marketing Specialist, with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics, content management systems (CMS), and consultative marketing strategy.
In this role, you will:
Serve as the health division digital team’s analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.
Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.
Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement a...