Digital Marketing Executive

Full-time Other-General

We are seeking a results-driven Digital Marketing Executive to plan, execute, and optimize digital campaigns across paid, organic, email, and social channels to drive brand awareness, lead generation, and sales. (TRAVEL AND TOURISM BACKGROUND WILL BE PREFERRED) Key Responsibilities: · Develop and implement digital marketing strategies across channels (SEM, social paid, display, SEO, email). · Plan, launch, monitor and optimize paid campaigns (Google Ads, Meta, LinkedIn, etc.) to meet KPIs (CPA, ROAS, CTR). · Manage organic channels: SEO content recommendations, on-page optimization, and social media content/calendar. · Create and manage email marketing campaigns, segmentation, and automation to nurture leads and increase retention. · Produce and/or coordinate creation of ad creatives, landing pages, and copy with design and content teams. · Monitor campaign performance with analytics (Google Analytics, GA4), report insights, and recommend improvements. · A/B test creatives, landing pag...