Job Description
ResponsibilitiesGoogle Analytics & GTM ManagementLead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).
Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.Manage tags, triggers, and variables in GTM to capture the right data points for analysis.Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).
Data Analysis & InsightsAnalyze website traffic, campaign performance, and user behavior to provide actionable insights.Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.Collaborate with marketing teams to refine strategies based on data insights and drive conversions.Formulate and execute A/B tests, multivariate testing, and optimization analysis to recommend improvements.Reporting & VisualizationCreate weekly, monthly, and ad-ho...