Digital Activation Manager

Henkel

Full-time Other-General
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Location
singapore, singapore, Singapore
Posted
July 09, 2026

Job Description

About this Position This role will execute and optimize digital campaigns across APAC, with main focuses on campaign execution, analytics, SEO/SEM/GEO implementation, and marketing automation, to ensure scalable and high‑performing demand generation programs.

What You´ll Do Campaign Execution & Optimization
  • Plan, execute, and optimize paid search campaigns across platforms such as Google (primary), Naver, and Yahoo etc..
  • Generate and utilize the content for campaign foundations e.g. articles, landing pages etc.
  • Perform keyword research, bidding strategies, and A/B testing of ads
  • Continuously optimize campaigns to improve CTR, CPL, lead generation and conversion rates
  • Use platforms like Marketo for lead nurturing campaigns
SEO, SEM & GEO Execution
  • Implement on-page and technical SEO improvements
  • Optimize website structure and content to enhance search visibility and p...