Location
toronto, on, Canada
Posted
June 15, 2026
Job Description
Lead impactful demand generation initiatives as the Senior Demand Generation Manager at Relay, a cutting-edge digital banking platform. Drive engagement and awareness within the accounting and bookkeeping sectors.
In this leadership role, you will oversee the complete strategy for partner channel acquisition, ensuring high-quality programming is delivered effectively. You'll collaborate cross-functionally to launch and optimize diverse lead acquisition campaigns, tapping into email, webinars, and social media. Your deep understanding of Relay's product will shape your demand strategies and enhance team collaboration.
Key Responsibilities: • Own full-funnel strategy for partner acquisition • Plan and launch lead acquisition campaigns effectively • Connect demand strategy with product vision and audience • Refine lead handoff process with Sales and RevOps • Define and monitor key funnel performance metrics
Requirements: • 5+ years in B2B demand generation • Exp...
In this leadership role, you will oversee the complete strategy for partner channel acquisition, ensuring high-quality programming is delivered effectively. You'll collaborate cross-functionally to launch and optimize diverse lead acquisition campaigns, tapping into email, webinars, and social media. Your deep understanding of Relay's product will shape your demand strategies and enhance team collaboration.
Key Responsibilities: • Own full-funnel strategy for partner acquisition • Plan and launch lead acquisition campaigns effectively • Connect demand strategy with product vision and audience • Refine lead handoff process with Sales and RevOps • Define and monitor key funnel performance metrics
Requirements: • 5+ years in B2B demand generation • Exp...