Location
malacca city, malacca, Malaysia
Posted
July 26, 2026
Job Description
RAPP in Malaysia is seeking an experienced CRM Strategy Lead to drive data‑driven decision making across regional and local markets. You will formulate CRM programs aligned with business objectives, optimize the CRM stack for best customer experiences, and translate strategy into actionable workflows with your team.
Responsibilities include designing Integrated Customer Journey Management blueprints, optimizing the Lead‑to‑Loyalty funnel for conversions and retention, developing
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