CRM Director for Sur La Table

Full-time Management & Operations

Join Sur La Table as the Strategic CRM Director, leading lifecycle management through innovative email and SMS strategies. Enhance customer loyalty and relationship building for impactful engagement.This role, reporting to the CMO, holds the reins of vital CRM initiatives aimed at driving growth and customer retention. You will build automation architectures, implement reporting systems, and refine the loyalty program to deepen customer connections while influencing key marketing decisions through data insights.Key Responsibilities:
• Oversee email and SMS engagement strategies
• Implement responsive automation and lifecycle campaigns
• Report on key customer metrics and health
• Innovate loyalty program structure and perks
• Collaborate with leadership for strategic marketing directionRequirements:
• 8+ years in CRM lifecycle management
• Strong understanding of omni-channel strategies
• Proficiency in managing CRM technologies
• Ability to lead and motivate...