CRM and Personalization Manager

Full-time Gestión y estrategia de personal

Responsibilities

• Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content.
• Work with Marketing staff to maintain accurate status on all active email and marketing projects.
• Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment.
• Utilize CRM data to segment audiences, build personalized journeys (welcome, nurture, drip, etc) and enhance customer experiences.
• Maintain vendor MSAs and SOWs and work with the marketing team to assess Email and CRM vendor performance on a regular basis. Ensure that Lifespace is receiving full value for the investment it is making.
• Manage marketing automation platforms to scale programs and improve efficiency.
• Implement A/B testing and analyze campaign performance to drive continuous improvement.
• Monit...