Location
Bengaluru, Karnataka, India
Posted
July 22, 2026
Job Description
As part of the hiring process for the Creative Strategist role , we’d like you to complete a short assignment to understand your thinking around content strategy and Instagram growth.
Context
Assume you are managing the Instagram account of an EdTech brand teaching coding, math, and English to kids aged 6–16 (target audience: parents in the US/UK).
The account currently has 123K followers , and the goal is to grow it to 500K followers in 12 months.
1. Content Strategy
Briefly explain:
What 3–4 content pillars you would focus on
What type of content would drive followers and shares
2. Content Frequency
What would be your weekly posting plan ?
Include:
Reels per week
Carousel posts
Stories
Any other formats you would use
Explain your reasoning briefly.
3. Content Ideas
Share 5 Instagram Reel ideas that could perform well for this audience. (please share Links)
Each idea should include:
Hook (first line)
Topic
Why it...
Context
Assume you are managing the Instagram account of an EdTech brand teaching coding, math, and English to kids aged 6–16 (target audience: parents in the US/UK).
The account currently has 123K followers , and the goal is to grow it to 500K followers in 12 months.
1. Content Strategy
Briefly explain:
What 3–4 content pillars you would focus on
What type of content would drive followers and shares
2. Content Frequency
What would be your weekly posting plan ?
Include:
Reels per week
Carousel posts
Stories
Any other formats you would use
Explain your reasoning briefly.
3. Content Ideas
Share 5 Instagram Reel ideas that could perform well for this audience. (please share Links)
Each idea should include:
Hook (first line)
Topic
Why it...