Copywriter

Full-time Publicidade, Setor criativo

Responsibilities

• Create original copy for all hub formats: posts, banners, videos, PDPs, e‑mails, push notifications, and digital POS materials.
• Adapt master copy for the six LATAM markets using DeepL Pro support, ensuring cultural appropriateness and adherence to Samsung’s tone of voice in each market.
• Draft scripts for short‑form video and motion assets in coordination with the team.
• Ensure textual concept lock: once a copy concept is agreed, changes to the creative direction must be formally recorded in the PMO with justification.
• Use generative AI (Claude, ChatGPT) as a tool to accelerate first drafts, refining outputs with creative judgment and brand alignment before any approvals.
• Contribute to the Prompts Library with validated copy prompts, headline structures, and CTA frameworks that speed up future production cycles.
• Participate in the Quality Gate as the final copy reviewer, ensuring grammatica...