Location
Mumbai, Maharashtra, India
Posted
June 17, 2026
Job Description
Overview
If your first instinct while watching any ad is “this hook could be stronger,” you’ll enjoy this role.
We’re hiring a
Copywriter
who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences.
What You’ll Do ✍️
Write hooks that grab attention within the first 2 seconds
Create high-converting 15–45 sec scripts with a clear flow:
attention → interest → action
Take one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-led
Write across formats:
UGC-style, talking head, voiceover, meme/clip-based
Adapt scripts across languages while maintaining cultural nuance and relatability
Make content feel real, raw, and native to the platform
Obsess over performance metrics:
hook rate, watch time, retention, CTR
Iterate fast:
test → learn → tweak → repe...
If your first instinct while watching any ad is “this hook could be stronger,” you’ll enjoy this role.
We’re hiring a
Copywriter
who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences.
What You’ll Do ✍️
Write hooks that grab attention within the first 2 seconds
Create high-converting 15–45 sec scripts with a clear flow:
attention → interest → action
Take one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-led
Write across formats:
UGC-style, talking head, voiceover, meme/clip-based
Adapt scripts across languages while maintaining cultural nuance and relatability
Make content feel real, raw, and native to the platform
Obsess over performance metrics:
hook rate, watch time, retention, CTR
Iterate fast:
test → learn → tweak → repe...