Copywriter

FRND

Full-time Creative / design / arts & media
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Location
karnataka, bengaluru, India
Posted
June 18, 2026

Job Description

Overview If your first instinct while watching any ad is โ€œthis hook could be stronger,โ€ youโ€™ll enjoy this role. Weโ€™re hiring a Copywriter who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences. What Youโ€™ll Do โœ๏ธ Write hooks that grab attention within the first 2 seconds Create high-converting 15โ€“45 sec scripts with a clear flow: attention โ†’ interest โ†’ action Take one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-led Write across formats: UGC-style, talking head, voiceover, meme/clip-based Adapt scripts across languages while maintaining cultural nuance and relatability Make content feel real, raw, and native to the platform Obsess over performance metrics: hook rate, watch time, retention, CTR Iterate fast: test โ†’ learn โ†’ tweak โ†’ repeat What Weโ€™re Looking For 2โ€“4 years of experience in performance-focused copywriting Fluency in at least one: ...