Copywriter

FRND

Full-time Media and Communication Workers
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Location
Bengaluru, Karnataka, India
Posted
June 18, 2026

Job Description

Overview ๐Ÿš€


If your first instinct while watching any ad is โ€œthis hook could be stronger,โ€ youโ€™ll enjoy this role.


Weโ€™re hiring a Copywriter who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences.


What Youโ€™ll Do โœ๏ธ


  • Write hooks that grab attention within the first 2 seconds
  • Create high-converting 15โ€“45 sec scripts with a clear flow: attention โ†’ interest โ†’ action
  • Take one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-led
  • Write across formats: UGC-style, talking head, voiceover, meme/clip-based
  • Adapt scripts across languages while maintaining cultural nuance and relatability
  • Make content feel real, raw, and native to the platform
  • Obsess over performance metrics: hook rate, watch time, ret...