Convergent Segment Strategy Manager

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Description

The Globe Marketing Cross Segment Strategy Leads role is instrumental in driving and growing the Globe Brands.

The Cross Segment Strategy Manager is the single point of accountability for the total quality delivery (OTIF - On, time, In-Full) of a Project/ Program for Cross Segments including Regulatory, Design, Deployment and Activation of the full marketing mix via a detailed go-to-market plan.

- Building business partnerships with Brand Teams and Territory Teams as well as different internal teams like EDS, MR, OSM and Finance to deliver the Marketing programs for Globe that drives business objectives.

- Partnering with Marketing Divisions to execute or create winning mixes & communication assets for the different Cross Segment Strategy Programs.

DUTIES AND RESPONSIBILITIES:
Program Management

Act as a support to the Masterbrand & Cross Segments Strategy Head in driving long term strategy and de...