In this role, you can expect to:
Content planning and execution:
Propose, plan, and execute a content strategy with guidance from senior teammates, designed to increase awareness and engagement for our games. Run growth experiments end-to-end, from idea to execution to measuring results.Track the performance of initiatives and share what’s working, what isn’t, and what to try next.Play and record gameplay to capture footage and screenshots for use in marketing content.Create engaging social content tailored to each platform (eg; Tiktok, IG, Youtube, Reddit, X, etc.) Maintain a content calendar and keep a steady, organized pipeline of content flowing. Market Research:
Analyze successful game launches to understand what content and social media engagement opportunities are resonating with players and how other publishers are creating awareness and engagement for their games.T...