Commercial Excellence & Multichannel CRM Manager - Abbott Nutrition (ANI) - Madrid
Abbott Laboratories
Job Description
THE OPPORTUNITY
This position is based in our Nutrition division. Our nutrition business develops science‑based nutrition products for people of all ages, from helping babies and children grow to keeping bodies strong and active in adulthood.
We are looking for a Commercial Excellence & Multichannel CRM Manager to drive the CRM and multichannel engagement strategy across the organization, maximizing customer engagement, commercial effectiveness, and business impact. This is a highly strategic individual contributor role, focused on orchestrating CRM, analytics, AI‑enabled insights, and multichannel engagement models, while ensuring alignment with Sales Force Effectiveness (SFE) frameworks.
WHAT YOU’LL DO
1. CRM & Multichannel Strategy
Define and execute the CRM Multichannel strategy aligned with commercial and brand priorities.
Own the CRM vision, roadmap, and value realization....