Category Manager (m/f/d)

Lotus Bakeries

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Düsseldorf, North Rhine-Westphalia, Germany
Posted
June 13, 2026

Job Description

Job description

Strategic Category & Customer Management

  • Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
  • Define targets, track performance, and optimize execution to drive category and brand success

    • Data-Driven Decision Making

  • Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
  • Identify market trends & shopper insights to develop data-backed growth recommendations

    • Best-in-Class Storytelling

  • Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

    • Data & Budget Management

  • Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

    • Shelf & Category Optimization

  • Lea...

    • Job Details

    • Job Type
      Full-time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      June 13, 2026
    • Application Deadline
      July 23, 2026