What success looks like in this role:
CRM & Platform Administration
Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting.Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking, and duplicate records.Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption.Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions.Lead Management & Funnel Optimization
Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while reporting on lead quality.Audit conversion funnels regularly to identify where prospects stall or drop off and recommend fixes.