Location
ottawa, on, Canada
Posted
July 09, 2026
Job Description
Join Bushbalm as a Retention Marketing Manager to revolutionize our email and SMS retention programs. Leverage your skills to enhance customer engagement and loyalty.
This new role focuses on strategizing and executing targeted lifecycle campaigns across both DTC and B2B channels. You will manage the day-to-day retention calendar while guiding the Retention Marketing Coordinator. Your data-driven mindset will play a crucial part in optimizing customer journeys and maximizing retention metrics.
Key Responsibilities:
• Plan and execute retention Email and SMS campaigns
• Optimize customer journeys including Cart and Loyalty segments
• Implement audience segmentation strategies and testing
• Manage retention creative strategies and campaign execution
• Analyze retention campaign performance and metrics
Requirements:
• 3–5 years in CRM or retention marketing within e-commerce
• Proven track record in training and managing teams
• Strong familiarity with Kla...
This new role focuses on strategizing and executing targeted lifecycle campaigns across both DTC and B2B channels. You will manage the day-to-day retention calendar while guiding the Retention Marketing Coordinator. Your data-driven mindset will play a crucial part in optimizing customer journeys and maximizing retention metrics.
Key Responsibilities:
• Plan and execute retention Email and SMS campaigns
• Optimize customer journeys including Cart and Loyalty segments
• Implement audience segmentation strategies and testing
• Manage retention creative strategies and campaign execution
• Analyze retention campaign performance and metrics
Requirements:
• 3–5 years in CRM or retention marketing within e-commerce
• Proven track record in training and managing teams
• Strong familiarity with Kla...