Btl Marketing Manager

AnandRathi

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Kolkata, West Bengal, India
Posted
June 24, 2026

Job Description

Weโ€™re looking for a hands-on Regional BTL Marketing professional who thrives in fast-paced environments and loves making things happen on the ground. This role will work closely with regional sales teams, dealer partners, and field stakeholders to drive high-impact activations across commercial vehicle markets. What Youโ€™ll Do: Plan and execute regional BTL & on-ground marketing activities aligned with sales priorities Partner with dealer networks and regional sales teams to drive demand generation and lead conversion Build activation calendars for market launches, roadshows, fleet engagements, and local campaigns Own regional marketing budgets โ€” planning, tracking, and optimizing spends for maximum ROI Track performance of activities and bring data-backed insights for continuous improvement Audit on-ground executions to ensure quality, compliance, and brand consistency Coordinate with agencies and vendors for seamless execution across cities What Weโ€™re Looking For: 3-5 Years of experie...