Location
toronto, on, Canada
Posted
June 25, 2026
Job Description
ABOUT THE ROLE We’re looking for a strategic and hands‑on brand leader to define, build, and scale our brand as we move from early traction to category leadership. You will shape how the market understands us, ensure our positioning is clear and differentiated, and translate our product innovation into a compelling, credible, and trusted narrative. You will also help us drive brand authority and share of voice in our market.
This role requires someone who can operate at both altitude and ground level: crafting high‑level brand strategy while building the systems, assets, and team to execute it.
RESPONSIBILITIES
Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape
Clarify and own our category narrative and value proposition for enterprise legal buyers
Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it
...
This role requires someone who can operate at both altitude and ground level: crafting high‑level brand strategy while building the systems, assets, and team to execute it.
RESPONSIBILITIES
Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape
Clarify and own our category narrative and value proposition for enterprise legal buyers
Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it
...