Brand Manager
Wonder Maker Group
Full-time
Retail Health and Personal Care Products,Marketing Services,Advertising Services
Location
taguig, national capital region, Philippines
Posted
June 17, 2026
Job Description
About the Role
The role involves strategic localization and go-to-market ownership for Korean brands, focusing on commercial management, stakeholder leadership, and team development to drive growth and market penetration.
Responsibilities
- Architect the local GTM strategy by evaluating Korean brand directions, whitepapers, and product assets, and re-engineering them to resonate deeply with the local consumer demographic.
- Lead the end-to-end commercial strategy for product launches, mega-campaigns (e.g., Double-Double days), and baseline (BAU) operations across TikTok Shop and other primary e-commerce platforms.
- Conduct market, competitor, and consumer trend analysis to identify untapped market segments and position Korean products for maximum market share penetration.
- Own the revenue, margin, and growth targets for the assigned Korean brand portfolio, proactively ...