Job Description
Position Title: - Sr. Brand Manager
Function: - International Division
Experience - 8-14 years
Key Stakeholders:
Internal: - Marketing Head, Sales, Finance
External: - Advertising, Media and Research Agencies, End Consumers, POSM vendors, Event vendors
Desired Competencies: - Marketing, Communications, New Product Development, Project Management, Commercial Acumen, Exposure to Nielsen data analysis
Key Responsibilities: - Manage Brands, Carry out consumer, trade and competitive analysis and provide inputs to the Marketing Head
Consumer Promotions:
Collect information on ongoing competition inputs. Brainstorm and generate consumer promotion plans and execute the same
Pricing:
Gather competitive information on pricing
Develop New Products:
Prepare concept note, define Project plan and coordinate the process across the assigned project team members. Follow up for Legal requirements.
Wo...