Brand Lead — Marketing & Communications

Full-time other-general

Brand lead – Marketing & Communications will Lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.

This role owns the Brand pillar within Marketing — shaping the “who we are and why we matter”, and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah.

**Position Responsibilities:**

1. Brand Strategy & Positioning

+ Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities.
+ Develop clear brand architecture, messaging pillars, and value propositions across core segments.

2. Integrated Brand Campaigns & Content Ecosystem

+ Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.
+ Oversee end-to-...