Brand Development Manager (FMCG)

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full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Makati, Metro Manila, Philippines
Posted
June 26, 2026

Job Description

Brand Development Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are looking for a Brand Development Manager to drive brand growth, market expansion, and consumer engagement strategies. The successful candidate will work cross-functionally to ensure the successful execution of brand initiatives and achievement of business goals.

Key Responsibilities

  • Develop and implement comprehensive brand growth strategies.
  • Collaborate with Sales teams to create programs that support sustainable sales performance.
  • Manage brand budgets, profitability, and portfolio development.
  • Conduct market research and consumer analysis to support strategic decisions.
  • Coordinate with agencies, distributors, and business partners on brand initiatives.
  • Track brand performance and recommend improvements.