Job Description
About the Role:
Makro Philippines (CP Axtra AC Corporation) is looking for a Brand Communications Manager to build and protect our brand across every touchpoint — from corporate messaging and public relations to retail marketing campaigns and digital content. Reporting to the Head of Marketing, this role bridges corporate communications and retail brand execution as we grow our presence across the Philippines.
Key Responsibilities:
• Develop and maintain brand guidelines, ensuring consistency across all channels and touchpoints
• Lead corporate communications, media relations, and public relations initiatives
• Drive omnichannel awareness and footfall through a strategic mix of ATL (OOH, radio), BTL (hyper-local community activations), and digital channels (short-form video, conversational commerce) for both B2B and retail segments
• Develop and manage an influencer and content creator matrix — from macro-tastemakers to micro-B2B commun...