Job Description
Position: Brand and Communications Specialist
Reporting to: Head – Strategic Marketing and Business Development
Location: Bengaluru
Role Overview
As a Brand and Communications Specialist within ZEISS India’s Marketing function, you will play a pivotal role in planning, executing, and monitoring brand, product, and digital marketing campaigns. Your responsibilities will span the entire campaign lifecycle, from understanding objectives to delivering impactful outcomes while continuously improving marketing processes. This role requires close collaboration with cross-functional teams, including horizontal marketing, product teams, and other stakeholders, to ensure cohesive communication and alignment with ZEISS’s strategic goals.
This position is critical for building brand equity, driving effective communication, and maximizing the impact of trade shows and events, ultimately supporting ZEISS’s growth and visibility in th...