Beacon.Li- Performance Marketing

Full-time Sales Representatives, Services

Job Description Performance Marketing Specialist About the Role We're looking for a Performance Marketer to own and scale paid performance marketing campaigns across our B2B and D2C client portfolio. You'll drive measurable growth across acquisition, conversion, and retention for our clients' businesses while managing budgets, testing hypotheses, and delivering results-driven strategies. You'll be equally strong in managing paid channels (Meta, Google) and marketplace advertising (Amazon, Flipkart, Myntra, etc.). Core Responsibilities Paid Performance Marketing Campaigns ● Own end-to-end performance marketing strategy and execution across Meta (Facebook & Instagram), Google (Search, Shopping, Display, YouTube), and emerging platforms. ● Develop channel-specific strategies optimized for each client's business model (B2B lead generation, D2C e-commerce, SaaS onboarding, etc.). ● Manage full-funnel campaigns focused on acquisition, conversion optimization, and repeat purchase/retention de...