Job Description
Job Description:
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1. Advertising Strategy Development:
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Create and implement effective marketplace advertising strategies tailored to beauty and apparel products to drive sales and enhance brand visibility.
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Plan and execute campaigns across various ad formats, including Sponsored Products, Sponsored Brands, and Display Ads.
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2. Campaign Management and Optimization:
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Monitor ongoing campaigns, analyze performance metrics, and adjust strategies to optimize return on investment (ROI).
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Utilize platform-specific tools and analytics to refine targeting, bidding, and creative elements.
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3. Budget Management:
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Oversee and allocate monthly advertising budgets exceeding 1 Cr, ensuring efficient and effective use of resources.
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Collaborate with finance and marketing teams to align budgetary decisions ...