Job Description
Role - Associate Director - Last Mile
No lengthy intro here, letβs get straight to the details, Zepto speed.
β Own the P&L for the Last Mile function, driving business performance, profitability, and
operational excellence.
β Lead strategic initiatives to improve rider acquisition, sourcing efficiency, and overall Last
Mile performance across regions.
β Drive and scale BTL (Below-the-Line) acquisition programs to build a sustainable and
cost-effective rider supply pipeline.
β Own and optimize the referral program by identifying growth opportunities, improving
conversion, and maximizing ROI.
β Partner with Regional Sourcing Managers to drive execution, monitor performance, and
ensure sourcing targets are consistently achieved.
β Analyze business metrics, financials, and operational data to identify trends, uncover
opportunities, and drive data-backed ...