Associate Brand Manager
Abbott
Job Description
This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings:
Responsibilities:
Brand & Portfolio Management
Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.
Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.
Leverage insights from consumer data and market trends to support strategic decision-making.
Organize event with 3rd party collaboration
Digital & Performance Marketing Execution
Lead digital and social media activations with...