Associate Brand Manager - Emirati Talent

Full-time Marketing & Media

Purpose of the Role

The Brand Manager will be responsible for developing and executing marketing strategies across multiple therapeutic indications. This role is instrumental in ensuring alignment with AbbVies global and regional strategies driving portfolio growth and maximizing patient impact.

Strategic Brand Management

• Develop and implement brand strategies that align with the overarching portfolio objectives.
• Monitor market trends, competitor activities, and customer insights to inform strategic decisions.
• Collaborate with the TA strategic lead to localize and execute global marketing initiatives.

Marketing

• Lead the development of marketing campaigns, materials, and tactics.
• Ensure brand consistency across indications while addressing unique market dynamics and patient needs.
• Drive key initiatives in coordination with cross‑functional teams.
• Build marketing mate...