Associate Analyst/Analyst/Senior Analyst, Customer Analytics

Full-time Other-General

We take you above and beyond. Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high‑impact business solutions.

• Leverage customer data and analytics to acquire, develop, and retain high‑value customers more profitably and effectively.
• Work with the sales team to optimize structure, communication and coverage.
• Develop a robust behavioral and needs‑based segmentation to create more relevant, actionable, and personalized campaigns, offers and engagements.
• Collaborate with the marketing technology team to enhance CRM and real‑time rules capabilities.
• Apply advanced analytics, modelling and machine learning on customer behaviour, CLV prediction and profitability analy...