Location
kuala lumpur, kuala lumpur, Malaysia
Posted
July 22, 2026
Job Description
Responsibilities
- Lead the design, development, deployment, and continuous improvement of predictive, prescriptive, and AI-driven solutions across customer acquisition, retention, churn management, upsell/cross-sell, content consumption, and marketing optimization.
- Own the end-to-end machine learning lifecycle: define business problems, data sourcing and feature engineering, model development and validation, performance monitoring, retraining, and measuring business impact.
- Develop and implement advanced analytics using machine learning, statistical modeling, causal inference, forecasting, optimization, and GenAI techniques.
- Partner with business stakeholders to identify opportunities, prioritize use cases, and translate business challenges into scalable analytical solutions.
- Leverage customer, transaction, operational, digital, and third-party data to generate actionable insights and recommendations.
- Drive experimentation...