Assistant Media Manager (Digital)

Parle Biscuits

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
India, India, India
Posted
July 04, 2026

Job Description

Purpose of the Role: The Assistant Media Manager – Digital will be responsible for executing and optimizing digital media campaigns across Search, Social, Programmatic, and E-commerce platforms. This role requires strong hands-on expertise, operational rigor, and an analytical mindset to ensure campaigns are delivered efficiently, accurately, and continuously improved to drive performance outcomes aligned with business objectives. Key Responsibilities: Execute and manage campaigns across Google Ads (Search, Display, YouTube), Meta Ads Manager, and Programmatic platforms (DV360 / The Trade Desk) Drive Search (SEM) execution, including keyword management, bidding, and ongoing optimization Ensure accurate campaign setup, trafficking, and QA for error-free delivery Monitor live campaigns and proactively address delivery, pacing, and performance issues Analyze performance data and share actionable insights and optimization recommendations Support campaign optimization through A/B testing, a...