Ai-First Performance Marketing Lead

Full-time Business Operations Specialists

Role Title: AI-First Performance Marketing Lead Location: Bangalore Initially an individual contributor role. Team will be added later. Role Objective To lead student acquisition and lead generation through a combination of performance marketing, AI, automation, and data intelligence. The role will be responsible for building scalable systems that improve campaign performance, automate repetitive processes, accelerate creative testing, and drive measurable business outcomes across the admissions funnel. The ideal candidate will combine deep expertise in performance marketing with hands-on experience leveraging AI and automation tools to create a high-efficiency marketing engine. Key Responsibilities Performance Marketing Strategy - Develop and execute performance marketing strategies aligned with admission and enrollment goals.
- Drive qualified lead generation across multiple cities and school clusters.
- Own channel strategy, budget allocation, and performance optimizatio...