Ads Targeting Data Engineer, Ads Core

TikTok

Regular Computer Occupations
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Location
San Jose, California, United States
Posted
July 04, 2026

Job Description

Monetization Technology teams are building the next-generation monetization platforms to help millions of customers grow their businesses, utilizing our products like TikTok. Our team develops a wide variety of advertisements for numerous uses including feeds, live streaming, branding, measurement, targeting, search, vertical solutions, creative solutions, and business integrity.
What You'll Do:
- Own foundational targeting data and platform capabilities with high availability, accuracy, freshness, and scalability: - Base targeting dimensions: gender, age, geo, device, language, network, etc. - Audience & tagging system: definitions, hierarchy, refresh strategy, backfills, cross-device unification
- Design and implement large-scale batch/stream pipelines: ingestion, ETL, aggregation, profile generation, tag updates, external serving
- Build a reliable data quality framework: validation, lineage, monitoring/alerting, SLAs, automated backfill and repair
- Provide standardi...